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Karl Rove taught George W. Bush the importance of staying on message back in Texas. He couldn't have found a better student. It's a natural for Bush who has enormous confidence in his ability to sell people -- a confidence that has proven true. He's very good at saying the same thing over and over and over till part of the public begins to believe it. Rove and Bush keep the message simple and often fabricate a crisis to get our attention. Right now ask Bush what color the sky is, and he'll reply that we must privatize Social Security which is in a crisis. But remember, this is the same approach Bush used for WMD in Iraq to sell us on the war. Fool me once, shame on you. Fool me twice ... .