Notes: Karl Rove has George W. Bush tossing red meat by the carcass to his right-wing base at a frenzied pace. Rove believes that you win elections on the back of an energized base that turns out to vote. He also thinks it's a waste to spend your efforts on voters who are lost to you.

Bush is repeatedly calling John Kerry a liberal for one purpose: to give energize his base. The word "liberal" doesn't sound bad to my ears, but to Bush's right-wing and evangelical base it sounds like he's calling Kerry a foul curse word
. Regardless, "liberal" is not a four-letter word. The risk in the strategy of devoting all Bush's effort to energizing his base is in alienating undecided, moderate voters.


The permanent link to this cartoon is in the Archive.